We also listen not just the core but the casual fan, and want to have product to meet them both.Īnd that also means responsibility to the community, and the comic book shop owners. We talk about being “fan first.” We do listen. And, yes, that means we have great theatrical productions and animation that engage with the fans, but we believe that the cornerstone of this entire story is the comic form and the stories we’ve inherited.Īnd responsibility is a big one as well. This medium is so beautiful, we all grew up loving it and to me, there needs to be pop culture conversation about this art form and these stories. To be as relevant as possible to those fans, from all walks of life. When we talk about Revenue, it’s not just to DC, it means to the comic books shops, the creators, and the folks who helped build this industry.Īnd our job is that we increase the reach as far as possible, not just North America and South America, but globally. So the changes that we are making organizationally, and also with our content, is so that we can evolve this industry and meet fans where they are.Ĭherry: We talk a lot about the four Rs: Reach, Relevance, Responsibility, and Revenue. The world opening up a little bit, the fans responding to the content we launched earlier this year, Future State and Infinite Frontier, has made a big difference.Ĭherry : As a major player in this industry, it’s really up to us to redefine what this means for the next generation of fans and to build the right type of organization that can future-proof itself to meet that fan demand. Part of what we’ve done in this year was think about the infrastructure and the resources we have and where we want to place our biggest bets in terms of the publishing business going forward. Lee: 2020 on all levels was a challenging year for everybody. Lee notes, “ We have a lot of wind at our backs.”Ī year ago things were pretty dire. It even had an Easter egg for longtime fans.Īnd the company is hard at work on DC FanDome 2.0, keeping at the forefront the idea that fandom in the 2020s is now worldwide and that most can’t make it to a convention center, even if there wasn’t a worldwide pandemic. The duo were upbeat and hopeful as they buzzed about inter-divisional synergy, pointing to a Suicide Squad story that promoted reading DC comics and comic retailers. Not only is The Suicide Squad looking to be one of Warners biggest hits of the year (though you never know with the shifting winds of the pandemic), but next year should bring up to five live-action movies, including a Robert Pattinson-starring Batman.īoth Jim Lee and Cherry took a break from running their Arkham Asylum to speak with The Hollywood Reporter in a wide ranging conversation.
A new merger, the massive one with Discovery, is an unknown X factor and isn’t expected to close until sometime in 2022.īut at the same time, DC’s profile hasn’t been higher.
Yet challenges remain amid criticism that WarnerMedia doesn’t “get” the comic book publishing world. And publishing initiatives that featured a Black Batman and a partnership with Fortnite became chart-topping hits. DC's 'Strange Adventures' Scrapped at HBO Maxįormer Activision esports exec Daniel Cherry III was hired as senior vp and general manager of DC Comics in September, taking on the business aspects at the company.
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